When cross-border e-commerce accounts are frequently banned due to abnormal IPs, crawler data collection achieves a success rate of less than 50% due to IP pollution, and social media operations face “collective punishment” of multiple accounts due to IP association — the core of these business dilemmas often points to an overlooked key indicator: IP Purity.
IP Purity is a comprehensive indicator measuring the “credibility” and “security” of an IP address in the network environment. It primarily refers to whether the IP complies with regulatory usage standards, has no negative historical records, and possesses independent access characteristics. It is a key basis for platforms to judge the “human-machine attribute” and “risk level” of access behaviors. Its essence is the matching degree between the IP and real user behavior characteristics — the higher the matching degree, the stronger the purity, and the better it can avoid platform security interception mechanisms.
| Evaluation Dimension | High-Purity IP (represented by Novproxy) | Regular IP (Data Center / Free Proxy) |
|---|---|---|
| Source Attribute | Residential broadband (residential IP), legally obtained through direct cooperation with global ISPs | Data center computer rooms / unregulated shared lines from unknown sources, without ISP qualification review |
| Historical Records | Triple-verified by tools like AbuseIPDB, no black records of spam, attacks, etc. | Frequently marked by Spamhaus, with histories of phishing website usage and open proxy exploitation |
| Association Features | Dedicated IP, 100% matching between DNS and geolocation | Shared among hundreds of users, DNS and geolocation mismatch across regions (e.g., US IP with Southeast Asian DNS) |
Based on the core evaluation criteria of IP Purity, Novproxy has formed competitive advantages far exceeding the industry average through triple innovations in resources, technology, and services, specifically reflected in the following five core capabilities:
Novproxy’s IP resources cover the home broadband networks of over 195 countries worldwide. Compared to peers relying on data center IPs, its IPs achieve 100% “real user behavior simulation” — access frequency, device fingerprints, and network trajectories are consistent with real home users, easily bypassing the AI feature recognition systems of platforms like TikTok and Shopify.
Based on the differentiated IP Purity needs of different businesses, Novproxy has developed scenario-specific solutions:
Breaking the industry unspoken rule of “positive correlation between purity and price,” Novproxy achieves dual breakthroughs in “quality upgrade + cost reduction”:
IP Purity has evolved from an “optional indicator” to a “core productivity” — for enterprises, high-purity IPs mean lower account ban risks, higher data collection efficiency, and more stable cross-border business operations. Through the in-depth integration of “compliant resources + technical protection + scenario adaptation,” Novproxy transforms IP Purity into quantifiable business value: whether reducing social media account losses by over 90% or increasing crawler success rates by 50%, its essence is to empower enterprises’ digital businesses by building a “platform-trusted access environment.”