Facebook, as one of the largest social media platforms globally, has enabled countless enterprises to achieve significant commercial value through its advertising system. However, many advertisers often encounter a troublesome issue: their advertising accounts are mysteriously restricted. This not only hinders normal advertising placements but may also lead to economic losses. This article will deeply analyze the common reasons for Facebook advertising account restrictions and provide practical solutions.
Common reasons for restrictions on Facebook advertising accounts
IP Address Exception
Facebook has a strict monitoring mechanism for login IP addresses. When an account frequently logs in from IP addresses in different regions and countries, the system will identify it as suspicious behavior. Especially when using data center IP, proxy IP or VPN, it is more likely to trigger Facebook’s risk control system. Because these IP addresses are often shared by multiple users, if one user violates the rules, the entire IP segment may be marked as high-risk.
Inconsistent account information
Facebook requires that account information must be true, complete, and consistent. If the basic information such as name, birthday, contact details of the account frequently changes, or if it does not match the payment information, business license, etc., the system will become alert. Moreover, using a fake identity or purchasing an account is also an important reason for being restricted.
Abnormal Payment Behavior
The payment process is a key area that Facebook closely monitors. Using credit cards or prepaid cards of unknown origin, or frequently changing payment methods, can all be regarded as suspicious behavior. Especially when the payment card is from a different region than the account registration area, it is more likely to trigger the risk control mechanism. Additionally, issues such as payment failures, rejections, and excessive refund rates can also affect the account’s reputation.
Violation of Advertising Content
Facebook has strict review standards for advertising content. Ads involving sensitive topics, false promotion, infringing content, and violations of community guidelines will be rejected or result in account restrictions. Even if the advertising content itself is fine, if the landing page experience is poor, the loading speed is slow, or it does not match the advertising content, it may also affect the account performance.
Abnormal Ad Placement Behavior
Sudden and significant increases in advertising budget, frequent changes in ad settings, and the creation of a large number of ad campaigns within a short period of time – all these behaviors may be identified as abnormal by the system. Facebook prefers a stable and continuous advertising placement model. Any drastic changes may draw attention.
Effective solution
Utilize clean and stable residential IPs
Choosing high-quality residential IPs is the key to solving IP abnormality issues. It is recommended to use the overseas residential IP service provided by Novproxy. This is a professional overseas residential IP agency with over 100 million residential IP resources, covering 190 countries and regions. The residential IPs of Novproxy have the following advantages:
- High anonymity: With a 99.9% success rate and a response speed of less than 0.5 seconds, each request can be completed stably and efficiently every time.
- Global coverage: Covering over 100 million residential IP resources, it helps to easily achieve local data collection and global business expansion.
- 24/7 technical support: 24/7 technical support, responding quickly and resolving any problems encountered promptly.
- Traffic never expires: The purchased traffic has no time limit and can be used according to actual needs.
For the management of Facebook advertising accounts, it is recommended to use Novproxy‘s static ISP service. At only $3 per month, you can obtain exclusive use of the native IP. This IP is more suitable for long-term account maintenance, as it offers a more stable connection and a cleaner history record.
Maintain consistency of account information
When creating an account, make sure to use your real personal information and ensure that all the information remains consistent. Avoid frequently modifying the basic account information. If changes are necessary, proceed gradually to allow the system sufficient time to adapt. At the same time, ensure that the payment information matches the account information and use the payment method consistent with the registration area.
Establish good advertising placement habits
Adopt a gradual advertising placement strategy to avoid a sudden and significant increase in budget. It is recommended to start with a smaller budget and gradually increase the amount of placement, allowing the system time to learn and adapt. Maintain the stability of the advertising content and avoid frequent and significant modifications. At the same time, ensure the quality of the advertising content and the landing page, providing a good user experience.
Diversified operation strategies
Don’t put all your eggs in one basket. It is recommended to operate multiple advertising accounts simultaneously to spread risks. Each account should have its own IP address, payment method, and contact information. This way, even if one account encounters problems, the other accounts can still operate normally.
Regular Maintenance and Monitoring
Regularly check the account status and monitor the advertising data. Once any abnormalities are detected, take immediate measures. At the same time, maintain communication with Facebook. If the account is wrongly affected, you can seek help through the appeal channel. Record the time and content of each operation, which is helpful for analyzing the cause of the problem.
Preventive measure
In addition to addressing existing problems, preventive measures are equally important:
- Establish standard operating procedures: Develop detailed account operation guidelines to ensure that team members follow the unified standards.
- Regularly change IP addresses: Even for high-quality residential IP addresses, it is recommended to change them regularly to avoid long-term use of the same IP.
- Keep the account active: Log in to the account regularly and engage in normal social interactions to prevent the account from remaining dormant for a long time.
- Pay attention to policy changes: Keep abreast of the updates in Facebook’s advertising policies to ensure that the advertising content complies with the latest requirements.
- Establish backup plans: Prepare multiple backup accounts and IP resources to ensure a quick switch in case of problems with the main account.
Summary
The limitation of Facebook advertising accounts is a complex issue that requires prevention and resolution from multiple perspectives. Utilizing high-quality residential IP, such as the services provided by Novproxy, is an effective way to address IP anomaly problems. At the same time, maintaining the consistency of account information, establishing good advertising habits, and adopting diverse operational strategies are all important measures to ensure the security of the account.
Remember, the management of a Facebook advertising account is a long-term process that requires patience and attention to detail. By adopting the right methods and tools, the risk of account restrictions can be significantly reduced, ensuring the stability and continuity of ad placements. Choosing the appropriate tools and service providers, such as Novproxy, a professional IP agency, will provide strong technical support for your Facebook advertising business.