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Overseas Ads Not Performing? Solve It with Residential IP!

Many overseas merchants encounter the problem of unrunnable ads and fruitless spending. The core causes are mostly account risk control triggers, inaccurate audience targeting, non-compliant creatives, disorganized budget settings, or poor traffic quality. With the advantages of authenticity and compliance, NovProxy Residential IP can reduce the risk of account suspension and improve delivery accuracy. Combined with IP strategies, account optimization, creative polishing, and other operational actions, it can solve the pain points of overseas advertising.

I. Core Reasons for “Unrunnable” Overseas Ads

1. Account & IP Issues: Platforms Impose Direct Restrictions

Using data center IPs, flagged IPs, frequently switching IPs, sharing a single IP across multiple accounts, or performing abnormal operations will trigger platform risk control. This leads to low account weight, slow/rejected reviews, traffic restrictions, or even account suspension.

2. Mis-targeting & Ignoring Local Habits: Ads Go to Waste

Overly narrow, misplaced, or overlapping audience targeting, neglect of local cultural habits, and poor time zone/device adaptation will result in low exposure, click-through rates (CTR), and conversion rates, wasting the budget.

3. Poor Ad Creatives: Users Scroll Past Immediately

Low-quality or non-localized creatives, infringing/non-compliant ad copy, or ad fatigue will lead to review rejection, user scroll-offs, and declining CTR.

4. Disorganized Delivery Settings & Budgets: Money Is Wasted

Unreasonable budget allocation, wrong delivery time slots/bidding strategies, or campaign overspending beyond plans will cause budget underutilization or misallocation, resulting in low return on investment (ROI).

5. Data-blind & Non-optimized Delivery: Relying on Guesswork

Lack of a data closed loop, confusing attribution, and failure to conduct comparative testing and iterations will lead to blind delivery, making it impossible to continuously improve efficiency.

II. Core Advantages of NovProxy Residential IP

NovProxy Residential IP relies on real home broadband resources, featuring high authenticity and strong compliance as its core traits. It can accurately simulate local users’ online environments and is perfectly compatible with mainstream advertising platforms such as Meta, Google, and TikTok. Its core advantages are reflected in the following four dimensions:

1. High Security & Compliance: Ensure Stable Account Delivery

Equipped with official ISP certification information, it effectively avoids detection by platform risk control systems.

2. High Targeting Accuracy: Enhance Local Reach Effect

NovProxy covers 195+ cities, supporting city-level precise geotargeting and synchronizing with the target market’s time zone; it simulates the real online behaviors of local users.

3. Adapt to Diverse Needs: Empower Compliant Operations

It provides independent IP environments for multi-account matrices to support compliant operations. Meanwhile, it enables safe local market research and competitor data crawling, providing data support for formulating delivery strategies, and caters to the full-process operational needs of overseas advertising.

III. Practical Guide: Master Overseas Ad Delivery with NovProxy

Step 1: Build a Compliant Account & IP System

1. Choose the Right IP: Use static residential IPs for core accounts and maintain a consistent IP throughout the process; use dynamic residential IPs for testing/multi-account scenarios and set reasonable rotation rules.
2. Environment Isolation: Pair with fingerprint browsers and bind device information, time zones, etc., to avoid abnormal platform detection.
3. Risk Control Self-check: Regularly verify IP reputation, control operation frequency, and simulate real user behavior rhythms.

Step 2: Optimize Delivery Strategies: Combine IP & Operations

1. Audience & Creatives: Use NovProxy to research local trends; tailor creatives to local culture and language; conduct three rounds of reviews to avoid non-compliance.
2. Delivery Settings: Synchronize with local time zones and select peak hours for delivery; allocate budgets in phases and reserve 10%-15% of the budget for testing.
3. Bidding Testing: Run small-budget tests across multiple regions to find the optimal bid; conduct comparative tests and iterations for creatives and targeting options.

Step 3: Drive Long-term Operations with Data

1. Data Closed Loop: Integrate NovProxy data with platform data to accurately attribute conversion paths and calculate ROI.
2. Regular Review: Monitor core data, eliminate low-efficiency resources, and adjust IP strategies and delivery plans on a periodic basis.
3. Compliant Operations: Abide by local laws and platform policies, select compliant proxies, and prohibit illegal use cases.